0 Introduction
With the gradual acceleration of the trend of globalization, international market trade has become the main situation of the market nowadays [1]. And to occupy a place in international trade, it is necessary for enterprises to analyze the current market development situation and the current situation, and through the analysis of the mature international marketing strategy reference, build a marketing strategy belonging to our country, and then drive the continuous development of China’s international trade things, and make a strong support for the stable growth of our economy.
1 The development situation of China’s international trade practice
First of all, with the increasingly fierce competition in China’s market economy at present, under the joint support of the state and the country, the capital investment in international trade nowadays is also gradually increasing. Moreover, with the trend of globalization gradually clear, the funds are showing the trend of globalization, which promotes the progress of international trade practice, so that it has been developed in all aspects. According to statistics, the volume of international trade has shown a rapid growth in recent years [2]. And this growth is a sign of the rapid development of international trade today, the economy between countries has become more active, countries are involved in economic and trade competition, making international trade practices market competition intensified.
Secondly, the rapid development of the current economy has led to continuous innovation in science and technology, which also marks the advent of the network era. Nowadays, the network and other high-tech technologies have been integrated into people’s lives, but also into the practice of international trade, which promotes the development of international trade, and make a great contribution to global economic development. Reasonable application of the network and other technologies to international trade practices can bring great convenience for enterprises, improve the quality and efficiency of work.
Finally, cultural factors continue to become an important factor in international trade practices. As the international market and the traditional market has a large difference, its for national action trade activities, usually the country to the country’s way, through exports, imports, to achieve a win-win situation to increase the country’s exchange and mutual needs. And in order to make both sides interests in this process can be protected, it is necessary to understand the analysis of cultural differences. Therefore, in the process of international trade practice, it is necessary to understand and respect foreign cultures. In addition, understanding of international culture can also better understand their consumer needs, and then provide targeted products to meet demand. In other words, in the practice of international trade must understand the culture of each country, so as to reduce the trouble and promote the interests of the win-win situation.
2 The role of international marketing strategies to carry out
As the trend of global economic trade gradually increases, all countries in the world have known the importance of foreign trade and have deepened the study of foreign trade strategies. Yao Bolin gives a new connotation to the role of international marketing strategy in his research, “A reasonable and effective formulation of foreign trade strategy and active research and analysis can effectively promote the development of foreign trade and improve the overall level of China’s foreign trade [3].”
3 Strategic analysis of international marketing in international trade practice
3.1 Implementation of targeted marketing measures
In the current international trade practice in China, the construction of marketing must be based on the needs of the current market, the development of targeted optimization measures and means, so as to ensure the smooth implementation of marketing strategies. China’s current international trade practice in the process of marketing strategy is the main core of the “STP marketing strategy” where “S” is the market for detailed division; “T” is T” is the establishment of the target market; “P” is the accurate market positioning. In other words, it is through the different objectives of the market to the detailed division and positioning of the market, and then develop a sound marketing strategy. Therefore, in order to ensure the stable operation of marketing in international trade practice, we must have a detailed understanding of the market of each country and divide it, find out the market demand of the trading countries, grasp the consumer psychology of customers, so as to maximize the economic benefits.
3.2 Timely grasp the dynamics of international trade
The most important part of international trade is the preliminary preparation work, only real-time mastery of the dynamics of international trade, in order to better understand the demand for quality and structure of the trade market, so that enterprises can target the construction of a perfect trade practice structure. Enterprises can grasp the trade dynamics through both online and offline. First, offline to set up the corresponding information recovery site in trade companies and ports and other trade exchange areas, the information station staff must be timely and accurate information collection, to understand the current trade market demand and supply relationship, so as to better make the stable operation of trade practices. Second, it is online, the so-called online mainly refers to the international trade website, the staff must timely through the network and other media to understand the real-time trade information, grasp the demand for trade. Through these two ways of market information research, can effectively promote the construction of international trade practice marketing strategy, can make its timely adjustment in the face of various market changes, to ensure the stable operation of international trade practice.
3.3 Timely investigation and analysis of consumer personnel
Marketing, consumers are the main body, companies must understand the needs of consumers to better develop strategies. This requires the construction of international trade marketing strategy, not only need to strengthen the introduction of consumers, but also the need for reasonable protection of existing consumers, can be developed through consumer demand feedback analysis and other means to meet the needs of consumers, so that existing consumers feel that their purchases are worthwhile, both in terms of products and services to meet demand. In addition, the culture and economic level of different regions should be divided, so that we can provide products that match the economic power of consumers. In the construction of the strategy must show the difference, to use different rules to receive different customers, to be able to do different according to the person. Only in this way can we build marketing strategies that meet different levels, different cultures, and different needs, and make great efforts for the stable development of international trade practices.
3.4 Improving the overall quality of products and services
Consumers the product purchase, the two main points are quality and service, in our country the inspection of product quality has been carried out in accordance with ISO9000, so in the foreign trade market should also be strictly in accordance with national standards and norms for the quality of substantial grasp. In addition, the service quality of the products should be effectively guaranteed. Such as logistics, insurance, pre-sales and after-sales services, etc., to guarantee these, in order to make the service more substantial, and then enhance the overall image of the enterprise from both quality and service, so that the consumer satisfaction level increases, this benign influence can make the enterprise stand out in the international trade competition.
3.5 Reasonable expansion of the market
The market is the cornerstone of trade, so in trade, the market must be analyzed and organized to ensure the stable development of the existing market, but also actively develop new markets, only then can meet the needs of international trade practice on the market. To carry out the expansion of the market, it is necessary to carry out the following aspects, the first is to improve the after-sales service of trade, through price adjustment, expansion of publicity and other aspects of the new market share. Export-oriented enterprises must be clear that the export of products does not represent the end of marketing, but rather the beginning of the formal marketing phase, only to improve their own after-sales service, to ensure the stability of the market and customer sources, in order to capture more market share, so that the old and new markets to develop together, only in this way can make the stable development of international trade practices.
4 in the international trade practice marketing strategy should pay attention to several issues
4.1 Pay attention to regional economic differences
At present, China’s economy has been in a period of rapid development, but the gap between rich and poor is still relatively obvious. So in the treatment of economic differences in the region, must respect its differences, must be based on the different levels of economic development, the implementation of a more targeted hero strategy. To provide different levels of products to people with different levels of consumption, but also in international trade by way of price reduction marketing to consolidate the local market, so that the market chain is stable.
4.2 Pay attention to the issue of regional cultural differences
Each nation has its unique culture, these cultural customs are derived through the evolution of time, and international trade marketing needs to contact different countries and different customs, so in international trade must analyze the local cultural customs and respect the local regional culture, such as language, religion, customs and aesthetics. For example, McDonald’s has branches all over the world and offers different products in different branches. As Indian people love curry, McDonald’s promotes curry burger for them, while Malaysia is rich in fruits, McDonald’s promotes fruit burger accordingly. This marketing approach can be well adapted to the local customs and improve the satisfaction of consumers.
5 Conclusion
At present, China’s international trade practice is in the development stage is not very mature, so we must carry out a reasonable reform of the marketing strategy, to maximize the benefits of international trade as the core, and continue to optimize the strategy through market research, optimization of the market and other directions, so as to maximize the maximum benefit of China’s international trade practice, for the efficiency of China’s international trade practice
In this way, we can maximize the maximum benefits obtained in international trade practice, and make great efforts to improve the overall efficiency of international trade practice in China.